Given the anonymous, Wild-West nature of the Internet, it’s become harder than ever to maintain control over your brand image. The web is replete with examples of fake or malicious reviews designed to either boost a less-than-stellar product’s appeal or even scarier, cut the legs out from under a competitor. Your safe haven, of course, …Read More >>
Should companies allow negative reviews about their products on their own website? Of course they should!
In the digital age, it’s tempting to forgo the time-honored, paper business card. After all, with email signatures, contacts shared via SMS and clickable website links, it’s easier than ever to record a potential client’s contact info in your electronic address book. But before writing off the business card as a quaint holdover from an …Read More >>