Aug 5 2018

Should companies allow negative reviews about their products on their own website? Of course they should!

 
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Given the anonymous, Wild-West nature of the Internet, it’s become harder than ever to maintain control over your brand image. The web is replete with examples of fake or malicious reviews designed to either boost a less-than-stellar product’s appeal or even scarier, cut the legs out from under a competitor. Your safe haven, of course, …

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