To underscore a shift away from consumer electronics and toward their current position as a global, integrated B2B solutions provider, Panasonic introduced a new brand platform, “Technologies That Move Us,” at the 2018 Consumer Electronics Show. Accordingly, their booth showcased a variety of smart technologies for infrastructure, transportation, energy and entertainment. Brandvoice was tasked with creating large backdrops depicting “The City of the Future” for the various technology sectors on display. The result was a series of custom, futuristic renderings, infusing the space with a sense of drama and scale while not overshadowing the displays they stood behind.
Photos courtesy of Fine Design Associates.