We empower brands through the creative application of images, words and ideas.

Client: Panasonic Consumer Electronics Company

Project: Home Appliance Quick-Start Guides

The inability to get newly-purchased appliances immediately up and running is a leading cause of profit-killing customer returns. In response, Panasonic turned to Brandvoice for quick-start guide templates for their microwave and steam iron categories that rely on simple text, clear illustrations and a logical sequence to get their customers nuking and ironing right away. And without a deep dive into the instruction manual (for when all else fails.)

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